
What are activity ratios?
Activity ratios, also known as efficiency ratios, are financial metrics that assess a company’s operational efficiency and how effectively it utilizes its resources to generate sales and profits. These ratios measure the efficiency with which a company manages its assets and liabilities to support its revenue-generating activities. Activity ratios provide insights into a company’s operational performance and help identify areas for improvement.
Here are some commonly used activity ratios:
1. Inventory Turnover Ratio: This ratio measures how efficiently a company manages its inventory by calculating the number of times inventory is sold or replenished within a given period. It is calculated by dividing the cost of goods sold by the average inventory during the period. A higher ratio generally indicates better inventory management and faster inventory turnover.
2. Accounts Receivable Turnover Ratio: This ratio evaluates how quickly a company collects its accounts receivable. It is calculated by dividing net credit sales by the average accounts receivable during the period. A higher ratio suggests effective credit and collection policies, whereas a lower ratio may indicate potential issues with collecting payments.
3. Accounts Payable Turnover Ratio: This ratio assesses how efficiently a company pays its suppliers and manages its trade payables. It is calculated by dividing net credit purchases by the average accounts payable during the period. A higher ratio implies faster payment to suppliers, which can positively impact the company’s relationships and negotiating power.
4. Asset Turnover Ratio: This ratio measures how efficiently a company utilizes its total assets to generate sales. It is calculated by dividing net sales by average total assets. A higher ratio suggests better asset utilization and revenue generation.
5. Fixed Asset Turnover Ratio: This ratio focuses on the efficiency of a company’s fixed assets, such as property, plant, and equipment. It is calculated by dividing net sales by average fixed assets. A higher ratio indicates efficient use of fixed assets to generate sales.
Activity ratios can vary across industries, so it’s important to compare them with industry benchmarks or analyze trends over time. By monitoring and analyzing activity ratios, companies can identify areas of improvement, streamline operations, and enhance overall operational efficiency.

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