Stocks to hold for a lifetime

Some things never go out of style. People are always going to need food and energy. People are always going to need healthcare.

Some companies have done such a good job please customers that they are going to be around a very long time. A lot of investors will tell you to invest in what you know. Well I don’t know much about cars or airplanes, but I know they are important and those companies have value.

There are some companies that I love so much that I have invested in because I think they are so good at creating value that I want to be a part of their story and help that business succeed and grow.

Here are the companies that I have bought stock in for the long-term:

  • DIS – Disney
  • SBUX – Starbucks
  • AAPL – Apple
  • KO – Coca-Cola
  • NKE – Nike
  • BRK.A or BRK.BBerkshire Hathaway
  • COST – Costco
  • RL – Ralph Lauren
  • RH – Restoration Hardware
  • V – Visa
  • BAC – Bank of America
  • GM – General Motors
  • WMT – Wal-Mart
  • XOM – Exxon Mobil

The market always goes up! That is a phrase I have heard over and over from reading JL Collins: Simple Path to Wealth. Now we all know that the market does not go up everyday and sometimes the market will be in the gutter, but over the years and decades the market always goes up. And there are many reasons for that. But the main reason is that the population continues to grow and every year more and more businesses are listed on the market for people to invest in.

So basically, INVEST ALREADY. It is better to be in the market earning dividends than watching on the sidelines. Even if you think the stock is expensive. Do not try and time the market, because you are not that smart.

Invest in the business that you know and love and believe will be serving you throughout your lifetime. Chances are Wal-Mart is going to be around a while. And you could be earning dividends from them. They have resources you do not have access to. They have employees and computers and accountants. Rather than shopping at Wal-Mart they could be paying you.

It is better to be invested in the market, because it will always go up businesses will always pay dividends.

Investing is personal. What could be more personal than your money and your bank account? But you have to do your best to remove your emotion from your investments. Your emotions should be attached to the financial plan that you have carefully crafted.

What is your F-You number? The amount of money you need to give your boss the middle finger and retire and travel the world. Or whatever that dream of your is.

That is what you need to be focusing on and working toward.

Your money has power. You are not an investor, you are a business owner. And business owners have power. Where you invest your money matters. Are you going to invest in Oil? Cigarettes? Big Pharma? Big farming? Or are you going to invest in companies that align with your values.

As an investor you have voice in how the company is run, use it.

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